Black Bodies & Boutique Fitness
Boutique fitness is defined as studios, generally smaller gyms between 800 and 3500 square feet, focused on community exercise in one-two specified areas. More popular examples include SoulCycle, Orange Theory, Barry’s Bootcamp, and CorePowerYoga. In these spaces however, Black bodies in our various shades, shapes and socioeconomic class are hard to find. Even more rare, finding our demographic in the marketing strategy.
We take a look at why, how to break into the Boutique Club, and ways to feel more comfortable doing so.
In this podcast episode We break down why there is a gross lack of Black women (bodies in general) represented in the growing fitness space, how we can gain confidence when entering these spaces and the creative ways to find classes. Our representation in wellness matters.
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Get into TBWF Episode 2, subscribe for more episodes, and continue the discussion on Social Media using the hashtag #TBWFPodcast.